Uganda Health Marketing Group Ltd. (UHMG)
Organisation: Uganda Health Marketing Group Ltd. (UHMG)
Duty Station: UHMG Head Office – Kampala, Uganda
Reports To: Director Marketing and Strategic Information
About UHMG:
Uganda Health Marketing Group Ltd. (UHMG) is a Company Limited by Guarantee, whose is Vision is “A good life for all Ugandans”. We envision a Ugandan society with good life, when products and services in Reproductive Health, HIV, Malaria and Child Health are accessible, affordable and effectively utilized by all those in need. Our Mission is “To improve the quality of life of Ugandans, through the provision of superior and affordable health care solutions. Our Core Values are; Integrity, Transparency, Accountability, Teamwork, Excellence, Flexibility, and Equity.
Job Summary:
The role of the Social Marketing Manager is a cross-cutting function which provides a coordination mechanism in managing the marketing, distribution, sales, and product performance of the UHMG Socially Marketed products. The job holder contributes to the strategic direction of the organization, while upholding our Core Values. This position requires a person who is results-driven, hardworking, and with a track record of significantly reducing costs and improving product sales. S/he should have a proven ability to ensure that the organization enjoys a competitive edge when compared to its competitors by securing markets for the organization’s products. S/he should have comprehensive understanding and experience of marketing and sales strategies, and possess market awareness to proactively reinforce the organization's commitment to ensure last-mile delivery, customer loyalty, and increased product uptake. S/he must focus on quality improvement, effectiveness and efficiency, and model independence, objectivity, ethics, integrity, professionalism, confidentiality, and avoidance of bias and conflict of interest.
Key Duties and Responsibilities:
The Social Marketing Manager will be specifically responsible for the following tasks:
- Strategic Management:
Leverage on market/consumer insights to guide strategy development or improvement of existing marketing, sales, distribution strategies.
Oversee the marketing, sales, distribution strategies and work plan implementation for UHMG Socially Marketed products, with clear set targets.
Using market research and intelligence, support the Brand Manager in developing and promoting the respective brands.
Undertake monthly field visits in liaison with the sales team to ensure the right mix of customers and products.
Forecast demand for social marketing products in liaison with the Brand Manager in order to generate orders and meet set targets.
Prepare and submit quarterly rolling forecasts and projections of socially marketed products in liaison with the Supply Chain Manager for timely procurements to avoid stock-outs.
- Product Development, Promotion, and Distribution Management:
In liaison with the Brand Manager, ensure UHMG’s product development, promotion, and market penetration for the social marketing range to address customer needs.
Coordinate product distribution to ensure country-wide coverage and timely servicing of orders in order to achieve the desired distribution coverage and utilization of products.
In liaison with the Brand Manager and Communication Manager, ensure promotional materials and detailing aids for products are up-to-date, customer centric, and readily available for use.
Ensure all orders from the sales teams are approved by the MSI Director prior to submission to the Product Facility for onward dispatch to the customers.
In liaison with the Head of Stores and Operations, implement the distribution strategy to avoid stock-expiries, and provide inventory on stock status.
- . Performance Management, Monitoring & Evaluation:
Set the overall sales and distribution objectives and targets.
Maintain a database of social marketing product stock, sales and distribution, including product uptake/sales per region, customer profiles, analyze sales trends and comparisons with competing brands, and generate reports accordingly.
Review weekly performance records for the sales teams against set targets and provide Management with progressive updates.
Analyze weekly data/reports from the sales team and provide weekly feed-back to management on the market/products performance.
Supervise and coordinate the sales teams and ensure monthly value sales and collections.
Keep custody of all customer records and credit application details as required by the PF guidelines and ensure timely collections of dues at the stipulated period.
In liaison with the Credit Officer, ensure the distribution of customer statement of accounts.
In liaison with the Research team, to assess distribution coverage and monitor UHMG’s market share and product performance.
Prepare periodical reports on performance of socially marketed products vis-a-vis set targets, including an inventory of stock, and use findings to revise/update product strategies.
- Relationship Management:
Create and manage relationships and networks with existing distributors, customers, and potential customers to ensure community promotions, penetration, and last-mile delivery of products.
Review customer records and pursue opportunities for segment growth.
Liaise to ensure obligations for UHMG customers are met in a timely manner.
Pursue CSR partnerships and networks with corporate organizations for community outreaches and product sales.
Qualifications, Skills and Experience:
- The Social Marketing Manager should possess a Bachelor’s Degree in Business Administration, Commerce, Marketing, or related discipline.
- Demonstrable experience in sales and marketing, and building customer loyalty is key.
- Master’s Degree, professional qualification in CIM and exposure in the pharmaceutical industry are added advantages.
- A minimum of three years’ experience in managing a senior social marketing or commercial sales and marketing position and supervisory function in a competitive environment, with a strong business acumen and global mindset.
- Good understanding of market segmentation, penetration, competition dynamics, and relationship marketing.
- Experience in managing brands, right from product introduction, development, and growth is required.
- Proven track record of monitoring and ensuring customer loyalty whilst developing a robust market share base.
- Demonstrable results in previous work environment should reinforce claims to these competences and experience.
- Computer literacy skills and valid driving licence are required.
- Excellent organization, facilitation, communication, presentation, reporting-writing, and feedback.
- Possess excellent advocacy, networking, negotiation, interpersonal, analytical, and result-oriented skills, with experience in managing customer relationships, and able to discern and identify credible customers for the organization.
- Good judgment, initiative, high sense of responsibility, tact, with demonstrated competency in budgeting, forecasting, planning, and assessment/evaluation.
- Able to think critically, analytically, independently and creatively, and have attention to detail.
- Strong leadership and result-oriented skills, and should be meticulous, flexible, and able to work independently, with objectivity and sound judgment.
- Possess high self-motivation, initiative, and good team work/player skills.
- Able to handle multiple and conflicting priorities, with strong leadership and multi-tasking skills in a fast-paced environment, observe and work under strict deadlines in a multidisciplinary, multidimensional organization.
- Able to grow in a challenging career and to add value to the organization’s strategic goals, and adapt to change.
- Possess the ability to take a proactive approach to overcome challenges and achieve results against strategic objectives, whilst working within the organization’s core values and beliefs.
How to Apply:
All those interested above vacancy should deliver an updated CV, copies of certificates and cover letter clearly indicating position applied for on the “top left- hand side of the envelope” to: The Human Resources Manager, Uganda Health Marketing Group Ltd. (UHMG), Plot 20-21, 27-28, Martyrs Crescent, Ntinda, Kampala, Uganda.
NB: Only short listed candidates will be contacted. Please deliver your applications to the uhmg reception.
Deadline: 7th January 2014 by 4:30pm
